Give prospective buyers a simple way to see how much down payment help they may qualify for. The ones who didn't think they could buy? Those are the ones who reach out.
Here is what happens when someone visits your branded page.
The buyer enters their location, home price, and income. The tool shows them every down payment assistance program they may qualify for, including grants, forgivable loans, and more. Many are surprised by how much help is available.
After seeing their results, buyers can request a personalized Down Payment Action Plan. To get it, they enter their first name, email, and phone number. This is where they go from browsing to actively wanting help.
Two things happen at once. You receive an email with the buyer's name, email, and phone number. And the buyer sees a "Talk to [Your Name]" button so they can connect with you directly while they are most engaged.
Buyers can call or email you anytime, not just after requesting an action plan. Your contact info is displayed in the top right corner of every page on your branded site.
That buyer who said they couldn't afford it six months ago? Send them your link. When they see they might qualify for $20k+ in grants, the conversation restarts.
"I found a free tool that shows what you might qualify for in down payment help" gets replies. "Are you thinking about buying?" does not.
Every agent says "I help first-time buyers." You can actually prove it with a professional DPA resource branded to you. That is a real differentiator.
Your page lives at downpaymentscout.com/p/your-name and includes everything below.
Displayed prominently on every page. Buyers know exactly who referred them to this resource.
When a buyer requests a Down Payment Action Plan, you get their first name, email, and phone number.
Buyers search 1,993+ programs across all 50 states by location, income, and home price. Free, instant results.
Buyers can call or email you directly from any page on your branded site. Always one tap away.
Your page includes DPA guides, AMI lookup tools, and step-by-step next steps for buyers.
No cost to you, no cost to buyers. No paywall, no login required. The site is a neutral public resource.
Your branded link works anywhere you interact with prospects. Here are the most common plays.
"Hey, I found a tool that shows what down payment help you might qualify for in [area]. Want me to send it?"
"Most buyers don't realize they may qualify for down payment help. Here's a free tool to check. Link in bio."
"If this one is a stretch on price, check this out. It shows programs that could help cover your down payment."
"I built a free resource page for buyers in [county]. It shows every down payment assistance program you might qualify for."
Ready-made messages you can use today. Just swap in your branded URL and hit send.
Your branded URL will look like: downpaymentscout.com/p/your-name
Replace your-name with your actual page slug in the templates below.
Down Payment Assistance Programs
Many buyers qualify for grants and forgivable loans that can cover part or all of their down payment, but most don't know these programs exist. I've partnered with Down Payment Scout to give you a free tool that searches 1,993+ assistance programs by location, income, and home price.
Subject: Free tool to check if you qualify for down payment help
Hi [First Name],
I wanted to share a resource I set up for my buyers. It's a free directory of 1,993+ down payment assistance programs, including grants, forgivable loans, and more.
You can search by location, income, and home price to see which programs you may qualify for. A lot of buyers are surprised by how much help is available.
Here's the link: downpaymentscout.com/p/your-name
Take a look when you get a chance. If you find programs you like, you can request a personalized action plan right from the site and I'll help you figure out next steps.
[Your Name]
Hey [Name]! I set up a free tool that shows every down payment assistance program you might qualify for. Just plug in your location, income, and price range: downpaymentscout.com/p/your-name
Buying a home? Check if you qualify for down payment assistance: downpaymentscout.com/p/your-name
We will set up your co-branded Down Payment Scout page with your name, photo, license, and contact info. It takes about 24 hours. No cost, no catch.
Get My Free Lead PageWe will need your name, brokerage, license number, phone, email, and a headshot.
Yes. No cost to you, no cost to buyers. No login, no paywall, no gated content. Buyers search programs and see results immediately.
Buyers search for programs, then can request a personalized Down Payment Action Plan by entering their name, email, and phone. When they do, you get an email with their contact info, and the buyer sees a "Talk to [Your Name]" button to reach you directly. Your phone and email are also visible on every page, so buyers can contact you anytime.
No. The site is a neutral, public resource. It is not branded to any lender or mortgage company. Your branded page shows YOUR name and YOUR brokerage. Think of it like linking to a school ratings tool or neighborhood guide.
1,993+ programs across all 50 states, including statewide programs, city and county grants, forgivable loans, and silent seconds. The directory is updated regularly.
About 24 hours after you send us your info (name, brokerage, license, headshot, contact details). We will email you the link once it is live.
Yes. If you are texting a buyer about a property in Sacramento County, you can send them directly to downpaymentscout.com/programs/sacramento-county for instant results. Your branded page also has a county selector built in.
